Privacy Policy

Scope of This Privacy Policy

This Privacy Policy applies solely to the actions of PathFwd, LLC and individuals who interact with this Website, https://pathfwd.io, and any of its subdomains, unless otherwise stated. It does not apply to external websites that may be linked from our Website, including social media platforms, third-party tools, or partner sites. We encourage you to review the privacy policies of any third-party websites you visit.

For the purposes of applicable U.S. data privacy laws, PathFwd, LLC is considered a “business” or “controller” (depending on jurisdiction), which means we determine the purposes and means of processing your personal information.

Information We Collect

We may collect the following categories of personal information:

• Identifiers: such as name, email address, phone number
• Device Information: including browser type, IP address, and operating system
• Usage Data: such as referring URLs, pages viewed, time spent on site, and navigation paths
• Communication Data: when you contact us via forms, email, or phone
• Transaction Data: if you make purchases or financial transactions

How We Collect Information

We collect personal information in two ways:

A. Information You Provide Voluntarily

• When you contact us via our Website, email, or other channels
• When you register for services or sign up for communications
• When you participate in surveys, feedback requests, or market research
• When you make a payment or enter into a business relationship with us

B. Information Collected Automatically

• Through cookies, tracking tools, and analytics services
• When you browse or interact with the Website, including metadata such as date/time, device type, and user behavior

We may rely on different legal bases depending on your jurisdiction, including consent, contract performance, and legitimate business interests.

How We Use Your Information

We use your personal information for the following business purposes:

• To provide, personalize, and improve our services and Website
• To process transactions and manage customer relationships
• To respond to your inquiries and support requests
• To send you service-related or marketing communications (with your consent where required)
• For analytics, research, and website optimization
• To comply with legal obligations or respond to lawful requests

Email and Marketing Communications

• We use soft opt-in for marketing emails where allowed (e.g., existing customer relationship).
• In all other cases, we will request your explicit consent before sending promotional messages.
• You may opt out of marketing communications at any time via unsubscribe links or by contacting contact@pathfwd.io.

Sharing Your Information

We may share your information with:

• Authorized employees and contractors for business operations
• Trusted service providers (e.g., analytics, email delivery, cloud hosting)
• Legal entities or regulators, as required by law
• Buyers or successors, in connection with a merger, acquisition, or asset sale

We do not sell your personal information and take reasonable steps to ensure third parties respect your privacy rights.

Security of Your Data

We implement reasonable administrative, technical, and physical safeguards to protect your information, including:

• Secure password and login protections
• Encrypted data storage where appropriate
• Access control and network monitoring

If you suspect unauthorized use of your information, please contact us at contact@pathfwd.io.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by applicable law (e.g., tax or legal obligations). We may retain archived copies on secure backup systems for compliance or disaster recovery purposes.

Your Rights

Depending on your U.S. state of residence, you may have the following rights:

• Access: Request to know what data we have collected
• Correction: Request updates or changes to inaccurate information
• Deletion: Request that we delete your personal information (with exceptions)
• Restriction: Ask us to limit how your data is used
• Portability: Receive a copy of your information in a structured, portable format
• Objection: Opt out of profiling or direct marketing communications

To exercise any of these rights, contact us at contact@pathfwd.io. We will respond within the timeframes required by applicable law (usually within 45 days).

If you are dissatisfied with our handling of your data or a rights request, you may also file a complaint with your state’s attorney general or consumer protection office.

Please keep your information current by informing us of any changes.

Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a child, we will delete it promptly.

Cookies and Tracking

We use cookies and similar technologies to improve your experience and analyze Website usage.

Types of Cookies Used:

• Strictly Necessary Cookies – required for basic website functionality
• Analytics/Performance Cookies – help us understand how visitors use the Website

For more, visit https://www.aboutcookies.org.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" and post the updated policy on our Website. Your continued use of the Website after any changes means you accept the revised policy.