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Simulation is the New MVP: Validate Before You Build

Adam McCombs
Categories
Artificial Intelligence
6 min read

The MVP Era Is Over—for AI Agents

In the traditional world of software products, the MVP (Minimum Viable Product) revolutionized how teams learn. It taught us to test early, fail fast, and learn our way toward value. But here’s the uncomfortable truth: MVP thinking breaks down when applied to AI agents.

AI agents aren’t static interfaces. They’re dynamic decision-makers. And deploying one into a live system—without understanding its ripple effects—isn’t experimentation. It’s exposure.

Why MVP Thinking Doesn’t Translate

MVPs work best in human-centered systems where:

  • Users are in control
  • Feedback is immediate
  • Impact is local

But AI agents operate in system-centered environments. They make decisions. Trigger flows. Adjust outcomes across departments. And unlike humans, they don’t pause to ask, “Should I really be doing this?”

So when we “ship fast” with agents, we’re no longer testing usability—we’re testing system integrity.

Example: The Chatbot That Broke Escalation Paths

A well-meaning chatbot MVP successfully deflected support tickets… but blocked escalation access for edge cases. Weeks passed before anyone noticed the drop in customer satisfaction. By then, trust was already eroded.

What’s Needed Now: Simulation as a Core Design Tool

If MVPs taught us to learn before we scale, simulations teach us to understand before we build.

This is the shift. In the age of agentic systems, simulation is the new MVP. And PathFwd makes it real.

With PathFwd, teams can:

  • Test hypothetical agent behavior before writing code
  • Observe how agents impact flow rates, outcomes, and other teams
  • Explore second-order effects across the system
  • Validate scenarios, stress conditions, and cross-functional interdependencies

All before they commit to a build.

Simulation ≠ Fiction. It’s a Strategic Sandbox.

One of the biggest misconceptions about simulation is that it’s “academic” or “theoretical.” That may have been true in the past. But not with PathFwd.

PathFwd simulation is evidence-informed. You model how an agent changes the system, and you plug in real data—either historical or live—to make those models reflect reality. That turns hypothetical scenarios into predictive experiments.

Simulations allow you to:

  • Estimate outcome shifts over time
  • Surface bottlenecks, delays, or risks
  • Model capacity overload or underutilization
  • See what happens when multiple agents interact

You’re not building a digital twin for its own sake. You’re using simulation to ask:

Should we build this at all? If yes, how should we build it to preserve system health?

From Discovery to Simulation: PathFwd in Action

  1. Start with outcome-driven modeling
    Define what you're trying to improve—not just automate. Model the flows and feedback loops that drive that outcome.
  2. Prototype agentic actions in a safe environment
    Don’t guess. Model what happens when the agent speeds up approvals, routes traffic differently, or alters eligibility logic.
  3. Run “what if” tests across boundaries
    See how the agent’s behavior impacts not just its home domain, but downstream and upstream processes.
  4. Spot compounding effects early
    Simulate long-term system behavior—not just first-week outcomes. PathFwd helps you detect the slow-burn risks that MVPs miss.

The Cost of Not Simulating

Without simulation, your AI agent is an unknown force. Even small mistakes become expensive:

  • Time: Rebuilding flawed logic takes weeks.
  • Trust: Stakeholders lose confidence in the system—and in AI itself.
  • Churn: Agents that negatively affect UX or internal workflows directly impact customers and revenue.
  • Morale: Ops teams feel the downstream burden, especially when they weren’t consulted during design.

Most of these costs are avoidable. Simulation is how you pay the upfront price of clarity instead of the downstream cost of chaos.

Why Simulation Outperforms MVPs in Agentic Systems

MVP
Tests human use
Risk happens in production
Focuses on usability
Limited to one feature or persona
Often reactive
Simulation with PathFwd
Tests system behavior
Risk happens in a sandbox
Focuses on causality
Explores full system impact
Enables proactive design

Strategic Takeaway

AI agents are no longer “features.” They’re system participants. You wouldn’t put a new employee into production without training, visibility, and guardrails. Why treat AI differently?

Simulation is that training ground. It’s the new standard for responsible, confident, agentic deployment.

Final Thought: Test Behavior, Not Just Features

The MVP era taught us to learn early. Simulation takes that principle to the next level—by giving us visibility into how AI agents will behave in context, before real stakes are involved.

If you're thinking about deploying agents inside complex systems—start with simulation. It's the most strategic thing you can do.

In the next post, we’ll explore how connecting your simulation to real operational data during proof-of-concept unlocks even greater confidence and accuracy.

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